

Kaldi Heemstede
In 2011, my partner Sonja and I came up with the idea of opening our own business, as we were both interested in coffee and tea. After first researching this specific market, we ended up at Kaldi. Now, 10 years later, we can look back on a successful move.
My professional background played a significant role in this success. Previously, I worked for a multinational company in a managerial position within retail. I applied the knowledge and experience I gained there to the store. This included learning about the customer, listening carefully to what the customer wants, and making entrepreneurship a celebration.
JURA premium store Heemstede
As a JURA premium store, we are unique in espresso machines. We have a wide range for both the private and business markets. Both reinforce each other. A customer chooses for home, and I ask questions about how coffee is served at work. Bingo! Come by and we can look at the possibilities together.
Specialty Kaldi Heemstede
Our specialty is offering coffee tastings and giving away lots of free cups of coffee. This strengthens the bond and trust, but above all, it broadens your customer base. Under the motto, “who gives receives...”
Entrepreneur of the Year
Finally, we participated in the Best Entrepreneur of the Year competition, where we gave away a JURA machine to the winner. This generated a lot of publicity, but above all, it was very satisfying. We would like to invite you to our store for a delicious cup of coffee or information about an espresso machine.