<h1>About us</h1>

About us

Kaldi Coffee & Tea

The origin of Kaldi

Kaldi was founded in the 1990s from a simple conversation between friends. After an indoor football match, Hans Tietema and Jeppe talked about their work and the question that kept coming up: was this all there was? The answer was no.

They decided to start their own business. Exactly what kind of business, they didn't know yet. A coffee and tea specialty shop was initially just one of many ideas.

 

Coffee with a story

Kaldi was founded on a simple idea: good coffee should not only be available for purchase, but also for tasting and understanding.

At a time when coffee was primarily sold in a traditional manner, Kaldi brought coffee, tea, retail, and a tasting experience together in one concept. Customers could discover different coffees, compare them, and take them home immediately. That was innovative at the time.

More than 25 years later, Kaldi has grown into a nationwide franchise with over 25 locations across the Netherlands. From these stores, we work daily on coffee and tea with greater attention to origin, taste, and quality.

In recent years, Kaldi has further developed towards specialty coffee and tea. Not as a trend, but from the conviction that good coffee and tea should be a matter of course.

After more than twenty years, founder Hans Tietema handed over the reins to Martijn Bas and Guus Groeneveld. This marked a new chapter for Kaldi, with the same fundamental idea as back then: making quality accessible to a wide audience.

<h2>Enjoy coffee and tea anywhere</h2>

Enjoy coffee and tea anywhere

In addition to our stores, you can also order the entire Kaldi range online via our webshop.

From coffee and tea to espresso machines and accessories —
everything is easily available online.

Would you prefer to taste, compare, or get advice first?
Then you are most welcome at one of our branches.
There, we will gladly help you find the coffee, tea, or equipment that suits you.

The name Kaldi

The coffee legend tells of the goatherd Kaldi, who herded his flock on the high plains of Ethiopia. Kaldi discovered one early morning that his herd had not returned home. Anxious, he went looking and after hours of walking, he found his goats dancing and jumping. Kaldi saw that his goats were eating red berries. He took them to a nearby monastery, where the abbot experimented with them. He dried them and made them into a drink. Thus was discovered a flavourful drink that was later called coffee with us. 

The Kaldi formula

Kaldi brings coffee, tea and experience together in one concept. In our stores, you can not only buy coffee and tea, but also taste and discover them. From blends and origins to espresso machines and brewing methods, we help customers find what suits them.

It's not just about the product, but also about the experience surrounding it. That's why we combine specialized retail with a welcoming tasting room where there is space to taste, compare and enjoy.

In addition to coffee and tea, we also offer equipment, accessories and maintenance products that contribute to a better cup of coffee or tea at home.

Many branches also work with local products and fresh delicacies, fitting the character of the store and its surroundings. This way, every Kaldi store forms an accessible place for anyone who wants to get more out of coffee and tea.

The future of Kaldi

Kaldi continues to build an accessible world of good coffee and tea.

With more attention to origin, taste, and quality, we are further developing our formula in our stores, in our product range, and in the way we guide customers in their choices.

We believe in a strong combination of craftsmanship, experience, and local entrepreneurship.

Do you want to run a business within a brand that takes coffee and tea seriously, but keeps it accessible to a wide audience? Then we'd like to get to know you.

Request more information about franchising with Kaldi without obligation.

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